Low Student Football Ticket Sales

The Daily Iowan reports that student tickets to the University of Iowa's home football games have NOT sold out so far this season.  In response, the ticket office is lowering the price of student tickets for the first game, which is just days away.  This is a natural response given the law of demand.  At the end of the article, there is some speculation as to why ticket sales are below capacity.  I want to add another - winning percent from last year.  In research on the NFL I find that the prior years winning percent is a positive and statistically significant factor affecting attendance.  That is not to say that prior winning percentage matters in NCAA FBS attendance demand, but it is very possible.